About Us

Alcove Co. was born from a quiet moment.
Sitting on the edge of my daughter’s comfortable bed, surrounded by soft vines hanging from her ceiling, trendy decor on her wall, and the cozy energy of her room, a single word came to mind:

Alcove.

A small, hidden space that feels safe, inspired, and completely yours.

That moment sparked something big — a streetwear brand built around comfort, creativity, and self-expression.

How It Started

It began with my daughter’s love for fashion.
She was always looking for high-quality, comfortable crop tops, oversized tees, hoodies, and sweats.

But the graphics and styles she kept seeing in stores? Same. Old. Thing.

So she started searching for something different — collecting styles she loved, exploring unique visuals, and building a personal portfolio.

From Idea to Reality

As my daughter's dream of becoming a UGC creator and brand ambassador grew, so did her need for consistency and visibility.

She had the passion — but needed help bringing it to life.

With my expertise reselling online on various platforms and running a successful eBay store, I knew I could help her go further, faster.

So we teamed up — and Alcove Co. was born.

What’s In a Name?

The name “Alcove” came from that peaceful, inspiring moment in her room.

I shared it with her, and she loved it, instantly connected with the meaning.

To make it even more unique, she added the acute accent on the 'e' /e/ (as “e” in “hey”— Alcové — to emphasize the “e” sound and give it a style of its own.

Just like our apparel.

Our Mission

Alcove Co. is focused on delivering:

Sustainable
Comfortable
And trend-forward urban streetwear
for teens and young adults.

We foster a culture of positivity, inclusivity, and aim to make a real impact in our community.